As part of the agreement, Toyota will launch a dedicated destination at http://ebay.toyota.com/ . From this new page, Toyota will showcase its new vehicle line-up, links to items listings on eBay and special promotional offers. Toyota will also donate vehicles for various charity auctions on eBay, with the first expected to begin at the end of March.
With eBay.com being ranked as the No. 1 online shopping site with 95 million registered users and eBay Motors ranked as the No. 1 automotive site by Nielsen/NetRatings, Toyota says this is a natural alliance, given it claims www.toyota.com is the No. 1 among vehicle manufacturers' web sites.