MG Rover Monogram Bespoke Build programme attracts 3,000 buyers

MG Rover's Monogram Bespoke Build programme launched in 2002 has attracted almost 3,000 customers.

It allows allow customers to personalise their cars through their choice of special body and interior trim colours and fabrics, and other individual features not normally available as part of a manufacturer's specification . The 2003 range of 20 Bespoke Build body colours is now expanded to 24, including 12 completely new shades including 'Chromescent' paints.