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Trade Club looks to boost sales by 10% to £33m

The number of replacement vehicle parts available through Vauxhall Trade Club is to be increased as part of a plan to boost year-on-year turnover by 10%.

If successful, turnover from parts sales would reach £33m this year compared with sales of £30m last year. So far, sales are up 12% year-on-year – consolidating the Trade Club's position as the market's largest. It's also the longest established, launching in 1991, when it sold £2m worth of parts.

About 32% of parts are installed in dealer service workshops and MasterFit centres while 7% are fitted in dealer-owned bodyshops and another 7% are sold over the counter. But more than half (54%) of parts shipped to dealers are sold on to and installed by the independent trade.

“Both Vauxhall and our dealers are providing a better, more effective service to the trade than ever before and we're winning parts sales in areas we could only dream about,” says Pat Doughty, Vauxhall customer care director.

“Vauxhall Trade Club is nothing without the support of our dealer network. They are our eyes and ears in the market place. They deliver on our promises,” he adds. “Trade Club has established itself as an aftermarket player not just a parts programme from a vehicle manufacturer – and we're still only scratching the surface.”

Core to the Trade Club growth strategy is a new technical helpline set up to provide support to up to 58,000 independent workshops and repairers supplied by the network. The service was launched in March, and is operated by qualified staff at the company's customer care centre in Toddington, Bedfordshire.

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