The Hyundai Competitor Comparison Guide, developed by Spyder RedSpy, has now been rolled out to the company's dealer network, which allows them to compare a Hyundai vehicle against any other car – and there is a version that customers can use to compare a Hyundai against its key opponents.
No other manufacturer has both of these systems operational, claims Hyundai. When a customer or dealer chooses which Hyundai model they want to compare, the system generates all the cars considered to be its main competitors.
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