Hyundai showrooms install one-touch competitor comparison display

Hyundai says it is the UK's first distributor to give dealers and their customers the facility to compare its cars against the opposition at the touch of a button, with fully independent data including price, performance, equipment, warranty, specification, etc.

The Hyundai Competitor Comparison Guide, developed by Spyder RedSpy, has now been rolled out to the company's dealer network, which allows them to compare a Hyundai vehicle against any other car – and there is a version that customers can use to compare a Hyundai against its key opponents.

No other manufacturer has both of these systems operational, claims Hyundai. When a customer or dealer chooses which Hyundai model they want to compare, the system generates all the cars considered to be its main competitors.