Prices for more than 700 items are being cut by up to 63% in order to reduce running and maintenance costs for Daewoo's customers who are outside their three-year free service entitlement.
Additionally Daewoo is reducing the prices of accident related parts to promote the use of genuine panels and components. The company says it is concerned that the use of non-genuine parts can "increase the risk of injury in accidents and can contribute to the early write-off of older cars".
John Sanderson, Daewoo's aftersales director, says: “We are conscious of the impact that parts pricing can have on Daewoo customers who have not been paying for their services for three years and have carried out a top to bottom review of our prices. Reductions have largely been possible by movements in exchange rates and some careful bulk buying of fast moving components. Retailer margins remain unchanged.”