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Renrod multi-franchise park to open in autumn

Renrod Motor Group is developing a four-franchise motor park at the Meridian Business Park in Trowbridge, Wiltshire. When completed this autumn, it will include Vauxhall, Toyota, Renault and Nissan dealerships, and is believed to be the first development of its kind in the area.

The 5.25-acre site is currently under construction, and the company has set up a website at to give a virtual view of the way it will look. Innovative touches include environmentally-friendly features such as rainwater storage tanks and water recycling facilities.

Group marketing director Jeremy Cuff says: “With such an important development for the group, it was important to be able to communicate the Meridian Project to customers, employees, the media and the wider community – which we’ve been able to achieve by building the Meridian Project website.”

Renrod, which has 11 dealerships across north Somerset and west Wiltshire, is also refurbishing its Roman Toyota showroom in Bath, in line with Toyota’s new Retail Concept. It employs a host to welcome customers and has internet access and tea/coffee facilities, plus a play area and Playstation consoles. The work is due to be completed in June.

Mike Reed, previously sales manager at Roman Toyota in Warminster, has joined Michael Caddick, director of used car operations, at Renrod’s ‘Retail Cars of Distinction’ programme, set up to source used cars, advise the sales teams on part-exchange valuations and help local companies dispose of their vehicles.

The scheme offers a free valuation service, immediate decisions and prompt collections.

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