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Getting to know your customer better

Knowing your customer means having reliable, relevant information – the sort of information that Sewells has been renowned for over many years. And in a new development for our annual dealer conference, this year we will present the findings of our latest research into new and used car customers, finance customers, and aftersales customers.

It is research that professional, pro-active dealerships can use to improve their business results – whether they are independent solus dealers, small family-run groups or a larger PLC – because it helps to identify ways of making more money from the customers you already have. Top speakers who really know the industry will explain how to put the points raised by the research into action.

The conference sessions include:

Knowing the customer, new and used cars

  • Key points from the consumer research and analysis conducted by Sewells for the BCA Used Car Market Report. Includes the things customers most want from a dealership when they are buying a car, future buying patterns, online trends and more.
  • Making it happen – branding and marketing your dealership or group.

    Knowing the customer, motor finance

  • Key points from consumer research and analysis conducted by Sewells for the Finance House survey. A unique insight into what car buyers think of motor finance and insurance products, the dealerships and finance companies that supply them, and their expectations for the future.
  • Making it happen – motor finance, the key to customer retention.

    Knowing the customer, aftersales

  • Key points from consumer research and analysis conducted by Sewells and Castrol. Who is winning the battle for customer retention – and why? What do motorists want from their service provider? Where are the best opportunities for franchised dealers to grow their service business?
  • Making it happen – the art of selling more to your customers.

    Special presentation

  • How changes to the consumer credit regulations are going to affect your business. Guidelines for compliance, an action plan for change – and what happens if you flout the rules. The new rules on credit advertising take effect from October 31 this year, with no transitional period, and they will transform not just newspaper and magazine ads, but radio ads, showroom materials and direct mail leaflets, as well.

    The conference will look at the role played by manufacturers in helping their dealers to identify, attract, satisfy and retain more customers – and at how that role is changing in the 21st Century. We will also examine best practice CRM in operation outside of the retail motor industry.

    Full details of the speaker line-up will be announced first in AM magazine.

    Customers are the lifeblood of every business. If you have management responsibility for the growth and prosperity of your dealership or group, do not miss this opportunity to make your business more successful. It could be one of the most profitable days you spend this year.

    For more information, contact Luke Clements on 01733 468325 or email

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