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Mystery shopping takes to the ’net

Motor sector training firm Acorn Management Associates has revealed a web-based package to allow aftermarket businesses to monitor their customer service more cost-effectively.

The new service, which is available to independent repairers as well as large organisations, is intended to make the process of retrieving mystery shopper results quicker and more efficient.

The development means that clients will be able to enter a protected website and gain instant access to feedback from visits to their business.

Visuals are also provided to allow customers to see how their business compares directly with competitors. Previously, clients had to wait for the results to be supplied on a CD.

“The response from clients has been extremely positive, and it has come as a welcome improvement to the mystery shopping programme,” says Acorn’s managing director, Bryan Hartshorne.

Online support and feedback is available to clients, who can also request advice from Acorn on their individual training requirements to improve weak areas identified by the mystery shopping programme.

Acorn claims the service is the most cost-effective process for mystery shopping available.

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