AM Online

Audi achieves record sales and revenue figures for first half of 2004

Audi has recorded its best sales result in company history, with 389,970 cars sold worldwide, an increase of 0.6% on the same period last year.

Revenue was up by 7.7% to the record level of €12,328m. Profit before tax remained stable at the previous year's level at €502m and net profit rose by 16.3% to €336m.

Audi achieved historic sales records in eight of 20 markets in Western Europe. The biggest European export markets were Great Britain with sales of 41,805 vehicles (up 9.2%) and Spain with 23,742 vehicles (up 11.9%).

Sales in Western Europe (excluding Germany) were up by 5.8% to 170,991 vehicles. However, Audi experienced a contradiction to its general sales trend in its home market with sales in Germany down 5.7% with 114,169 vehicles sold. Audi boosted its sales in Eastern Europe, by 17% to 8,144 vehicles.

Outside of Europe Audi achieved mixed results. Sales in Japan were up and the Middle East proved to be a hot growth area for the company. However, sales were down in China and the US.

The fall in China will concern the company as it comes at a time when rival auto manufacturers are stepping up their Chinese programs. Similarly a sales drop of 7.6% in the largest auto market, the US, will also concern Audi's senior management.

Additionally, car sales by the company's subsidiary Lamborghini almost quadrupled to 922 vehicles.

"Despite very unstable markets and tough competition, we are sticking to our goal of a new sales record in the current year. With the new A6 and the A3 Sportback, which is to be launched in September, we are in an outstanding position going into the second half of the year," commented Prof. Dr Martin Winterkorn, chairman of the board of management of Audi AG.

Source: Datamonitor

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.

Office Address

  • Automotive Management
  • Media House
  • Lynch Wood
  • Peterborough
  • PE2 6EA


  • Automotive Management
    is also available in a
    printed format on
    a monthly basis
  • Subscribe to AM

© Bauer Consumer Media Ltd
Media House, Lynch Wood, Peterborough, PE2 6EA - Registered number 01176085

AM magazine: Newspress Awards' Automotive Business Publication of the Year 2020

Please note:

By submitting any material to us you are confirming that the material is your own original work or that you have permission from the copyright owner to use the material and to authorise Bauer Consumer Media to use it as described in this paragraph. You also promise that you have permission from anyone featured or referred to in the submitted material to it being used by Bauer Consumer Media. If Bauer Consumer Media receives a claim from a copyright owner or a person featured in any material you have sent us, we will inform that person that you have granted us permission to use the relevant material and you will be responsible for paying any amounts due to the copyright owner or featured person and/or for reimbursing Bauer Consumer Media for any losses it has suffered as a result.