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Cosmetic repairer looks to ‘Revive’ network

Mobile body repair business Revive! has started a drive to more than double its number of franchises nationwide by 2007.

The Rugby-based business currently has 40 franchises, but managing director Mark Llewellyn has ambitions to grow this to 100, each operating a fleet of four to five vans, to ensure the company can offer nationwide coverage to its dealership, fleet and private clients.

Its technicians, who use specially adapted Renault Traffic vans, visit customers to carry out minor cosmetic repairs on paintwork and alloy wheels.

Llewellyn is already looking for new franchisees, particularly in London and the South-east, and says experience is not necessary as the company provides a five-week training course at its head office backed with ongoing support.

The company, which traded as Colorworks for 10 years until Llewellyn led a management buyout from its Canadian parent in February, has launched a text alert system which informs its nearest technician when a customer makes a website enquiry.

Once the customer their submits details, Revive!’s nearest technician receives a text message lead, which is followed up by a phone call within 24 hours. The website provides the customer with the name and a photograph of the technician who will call.

Llewellyn says 200 leads were generated in just one month, leading to £10,000 of additional business for franchisees. “It’s an innovative idea for the industry and the fact that customers can see exactly who they are going to be dealing with is a great feature,” he says.

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