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Dodge and Volkswagen win design challenge at LA auto show

The Dodge Superbee and Volkswagen Mobile Lounge have been named joint-winners of the first ever automobile design studio competition at the Los Angeles auto show.

Thirteen manufacturers were invited to create their vision of the ‘Ultimate LA Machine’.

The Dodge Superbee is intended to reflect the California lifestyle, allowing owners to commute efficiently during the week and provide the ultimate tool to explore the Pacific Coast Highway on weekends.

Designer Reto Brun of Volkswagen/Audi Design Center California said his studio considered two Los Angeles issues when designing the Volkswagen Mobile Lounge – “an antidote to traffic and a better option for the area’s limo-centric entertainment culture”.

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