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Massive fleet launch for new BMW 3-series

BMW is planning its largest ever launch to the fleet and leasing sectors for the new 3-series.

Bernard Bradley, general manager, sales, says the firm has increased resource massively to launch the new car, with thousands of demonstration drives and numerous events reflecting the importance of the fleet industry to the car. He says: "It’s a substantial increase from years ago, and an increase in resource and commitment to the corporate market.

"We first showed the car to leasing companies and the guides within the first week of November, and the reaction was very positive. From January to March we have a nationwide roadshow. In mid-February, 100 fleets will be invited to the Athens international launch, then from March to May we’ll have a demo programme with 600 drives.

"In April there’s a ride and drive at Rockingham, with leasing companies inviting 1,200 customers while there will be dedicated corporate demos at dealers."

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