The sustained growth was achieved through ‘stable’ demand in France and an increase in promotional rebates across Europe.
As a result, PSA Peugeot Citroën ended the year with 5.6% of the world market.
In the United Kingdom, PSA Peugeot Citroën held 10.8% of the passenger car and light commercial vehicles market, its third largest in volume. As in the previous year, the group decided to reduce its presence in the least profitable market segments. Sales declined 9% in 2004.
The product offensive kicked off by the introductions of the Peugeot 407 saloon and SW, the new Citroën C5, and the Citroën C4 saloon and coupe, is going to continue with the roll-out of the Peugeot 1007 and 107 and the Citroën C1 by mid-2005.
PSA Peugeot Citroën is aiming for a moderate increase in sales in 2005.
For Citroën, 2004 was shaped by the successful late autumn launch of the C4, with 39,000 units sold. The new C5 also proved very popular, with 25,000 orders already received since October.
Sales of Citroën compact models continued to increase in 2004, rising 4.7% over the previous year. Sales of the C3 and C3 Pluriel were down at 363,000 units. This decline was offset by sales of the C2, which stood at 155,000 units.
PSA Peugeot Citroën recorded 2,412,000 passenger car and light commercial vehicle registrations in Western Europe in 2004.
This represented a decline of 1.9% in a market that expanded by 2.9%. As a result, the group’s market share in the 17-country region stood at 14.7%, versus 15.4% in 2003.