Internet auction provider eBay has revealed its customers spend an average of £1,093 on car customization and tuning products.

It’s part of a new trend a trend called PIY, or Pimp-It-Yourself.

Car owners in the North-west spend the most on customizing with an average budget of £2,837. This compares with those in the West Midlands who reported intentions to spend just £159 on their pride and joy.