The 2005 survey attracted 936 responses from franchised and independent used car retailers.
Franchised dealer satisfaction fell from an all-time high of 80.1% in 2004 to 77.8% this year. And independent dealer’s satisfaction fell for the second year running from a peak of 85.6% in 2003 to 82.0% in 2005.
Research analyst Chris Oakham says: “The survey highlights the principal factors which underlie the best relationships, and it is attention to these areas that leads to competitive advantage in a cut-throat market, squeezed by cheap loans from banks and building societies.”
DaimlerChrysler Services was rated top by franchised dealers, increasing its rating to 87.2%. For independent dealers, Close Motor Finance was highest rated at 85%.
Carmakers’ finance companies take 39% market share (by vehicle units), while independents take 61%, with Black Horse, Capital Bank and GE Capital alone accounting for 47% of this total.