Customers can drive away a Kia for a £1 deposit from January 1 with seven days’ free insurance.

Kia’s best selling model, the Picanto, comes with one year’s free insurance and is priced from £5,695.

The Sedona MPV will be available in the New Year with up to £1,500 cash back and a free DVD player. The £1,500 cash back is also available on the Sedona SE+ and £1,000 on all other models.

The Sorento comes with £2,000 cash back on all XS models.

The Carens and Cerato will be available with a 40% deposit and a 0% finance deal over three years.

All offers run from January 1 to March 31.