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Ford’s first ‘showroom only’ opens

Ringways Motor Group has opened the first showroom-only Ford main dealership in the UK.

The £6m outlet in Leeds is a deliberate move by Ringways away from the traditional motor retail operation to create an enhanced retail experience.

The company has a £1.5m dedicated aftersales site about half a mile away with 15 service bays, a Ford Rapid Fit centre and a parts retail facility holding more than £1m of stock.

“People don’t go to buy a washing machine or fridge freezer and see repairs being carried out in one corner of the store. Our philosophy is the same,” says managing director Stephen Russell.

“The customer experience in sales and aftersales should be completely different, so we have created a very clear retail environment where there is no chance of customer confusion.”

Ford of Britain managing director Paul Thomas has visited the site, which has showrooms for 14 cars and five CVs, plus 200 used cars outside. Thomas praised Ringways as being an “innovative business” and “an integral part of the Ford network in the north, a region making a key contribution to sales”.

Ringways, a Ford main dealer since 1967, also has Ford and Mazda dealerships in Doncaster.

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