The new franchise ends 12 months without representation in the Highlands and Islands region at a time when Hyundai’s corporate twin, Kia, has become strongly established in the area under the banner of Dicksons of Forres and Inverness.
Seafield’s sales director Ian MacMillan is looking forward to building the Hyundai brand. Its franchise territory is the largest in Europe and covers an area the size of Belgium.
“Hyundai has a perfect range for the Highlands and its new model line-up and five-year warranties makes it an exciting franchise to hold,” he says. “We were appointed on January 1 and have taken on additional sales, parts and service staff to cope with the badge.”
In 2003, when part of the Dicksons Group, the Highland Hyundai franchise sold more than 80 units in the area. Seafield plans to increase penetration and estimates it will sell 125 units this year from a dedicated Hyundai showroom.
To celebrate Hyundai’s arrival in the far north, Seafield Motors joined forces with Moray Forth Radio to offer listeners the chance to win a meal for two and a star prize of a weekend break in Barcelona.
The Inverness-based company is a family firm headed by managing director Bill MacMillan. Seafield has been in business in the Highlands for more than 40 years and the addition of the Hyundai franchise has boosted staff numbers to 36.
It currently operates Mitsubishi and Suzuki franchises from its large Harbour Road site in Inverness. It also runs a thriving used car sales operation as well as trade and retail parts sales.