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Geneva Motor Show: Milestone in Toyota PSA venture

The first results of a joint venture between Toyota and PSA Peugeot Citroen have rolled off the production line.

The production of the first Peugeot 107, Toyota Aygo and Citroen C1 cars at at Toyota Peugeot Citroen Automobile (TPCA) in Kolín, Czech Republic was acknowledged this morning at the opening of the Geneva Motor Show. All three models – designed to be economical and affordable -are on show. They are set to go on sale later this year.

Jean-Martin Folz, CEO of PSA Peugeot Citroen, said at Geneva: ‘In Europe, demand is emerging for affordable compact cars. The niche is still underdeveloped but is expected to enjoy sustained growth in the years ahead. This cooperation between independent carmakers has provided a fast, cost-efficient response to market demand through the sharing of expertise and experience.’

The recently built TPCA plant will have an annual capacity of 300,000 vehicles — 200,000 for Peugeot and Citroën and 100,000 for Toyota. The project is expected to contribute to the local community in terms of both direct and indirect employment, with direct employment alone accounting for nearly 3,000 hires.

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