A new motoring club, called Club Utopia, is being launched to provide corporate clients with the ‘supercar experience’ but without the disadvantages of ownership.

Members of the club can earn points during a yearly subscription to drive its cars, which includes the Bentley Continental GT, Ferrari 360 Spider, Maserati Spyder, Aston Martin DB9, Noble M400 and Porsche 911 GT3, as well as others.

One example of how club membership could be exploited by a corporate client is using car availability as the basis for a staff incentive program.

“The possibility of winning a Porsche 911 GT3 or a Ferrari 360 Spider for the weekend, every month, should inspire any staff member to excel in their relevant field,” says Club Autopia director, Colin Taylor.

All the club’s vehicles will be maintained by a franchised dealer from the respective manufacturer’s network in order to ensure the cars are always presented in the best condition.

Prospective members, with a minimum age of 30, will also be offered high performance driver tuition as part of the club’s service.

Membership of Club Autopia costs £5,000 per annum with a one-off joining fee of £1000. For more information, go to www.clubautopia.co.uk