The opening of the new site was to coincide with the launch of the new BMW 3 series.
Nicholas Lancaster, managing director of HR Owen, who officially opened the new showroom, says: "This area is known as Gypsy Corner, but we hope in time that they will refer to it as BMW/Mini or HR Owen."
Although the site houses both car dealerships at the one address the two showrooms are separate with their own staff and displays.
More than 250 people attended the launch, which included a champagne reception, non-alcoholic cocktails and ice sculptures incorporating BMW parts encased in ice against lit backgrounds.
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