A new online car auction site, where customers can bid on new or unused pre-registered vehicles, will be launched on April 1 on www.broadspeed.com.

Co-operation with car dealer groups and fleet companies has resulted in an auction process offering a choice of pre-registered, delivery mileage, 118bhp Renault Scenic 1.9 DCi Dynamiques, with bids starting at £1 (although a £500 deposit is required from the winning bidder).

Three UK-supplied Scenics are available in metallic flame red, platinum silver, or in norse Grey.

Each has Renault UK’s three-year warranty, and will be doorstep delivered free of charge (within 200 miles of Birmingham, then + £1per mile).

Broadspeed managing director Simon Empson says: “We are quite prepared to sell these cars for £1 each. The list price is £17,895. Broadspeed regularly helps its buyers achieve discounts of 15% to 30% on new cars, but in this case the final sale price will be literally “the true market value”.

“Overstocks and discounts have become a regular feature of the UK new car market. I expect Broadspeed to play a growing role in connecting car companies with car buyers prepared to pay a true market price,” says Empson.

Broadspeed requires advance card details when placing their bid, but a £500 deposit is only required from a winning bidder when the auction closes at 11:59pm on April 30.

Broadspeed will have regular online auctions.