The new investment has been earmarked for the refurbishment of the company’s 530 service centres over a period of 10 years to improve current sites.
Work has begun at the first 80 centres identified for 2005. The upgraded centres designed in will have new facilities for cars, vans and MOT-testing.
Nick Gregg, ATS Euromaster’s group managing director, said: "With the financial backing of Michelin, we are striving to ensure that the continued investment into our centres and our staff will deliver an unrivalled service for both our business and private customers."
As part of the rolling refurbishment programme, each employee will also undertake customer service training to elevate the quality of customer service and care throughout the company. The amount invested has not been disclosed.