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Manheim buys into e-GM

Manheim Europe has acquired a controlling interest in e-GoodManners, provider of internet based sales lead management systems.

Day-to-day operations will remain with e-GM’s management team, but the acquisition will allow it to develop with the backing of Manheim.

“We’re delighted to be working with our new Manheim colleagues,” says e-GoodManners’ chairman, Michael Jackson.” It is exciting news for our company and I believe, customers as well. With the resources of Manheim behind is, we are now in a great position to enhance our customer services and to also develop some new ones.”

More than 1,000 UK franchised dealerships use the e-GoodManners system as part of their sales process and the company is aiming for a significant this year, with the backing of Manheim. The partnership will also open up overseas markets for the company.

“We have just opened e-GM in South Africa and Manheim’s businesses in mainland Europe will create opportunities for us with our pan-European clients,” says Jackson.

The system is an electronic sales diary designed specifically for the motor industry, which the salesperson uses to plan and record selling activities. Sales managers can use the system to monitor the performance of their teams more easily and accurately than by using traditional paper diaries.

“This new partnership further enhances the diverse range of remarketing products within the Manheim family,” says John Bailey, chief executive officer of Manheim Europe.

“We looked very closely at the up-and-coming market of sales lead management and were totally impressed with the product of e-GoodManners, as well as its impressive client base and reputation”.

e-GoodManners, which has a staff of 22 and £1.6m turnover, will remain at its base in Leeds and will operate as an autonomous unit within Manheim.

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