A wide range of approved parts is on offer, with a broad spectrum of technical support equipment including KTS diagnostic test equipment and ESI(tronic) technical software.
This, combined with Bosch’s commitment to training represents what’s at the heart of the Car Service programme.
“The Bosch Car Service programme is more than just a sign above the door,” says Ken Ford, Bosch Aftermarket divisional director. “We are very much committed to the quality of the garages involved in the programme, not the quantity we sign up.”
Ford says the company is aiming to have 300 outlets on board by the end of the year, all of which will benefit from the five key elements running through the programme – ESI(tronic) software; garage equipment; servicing and training; technical hotline; and technical publications.
The final benefit open to members of the Bosch Car Service programme is an extensive marketing communications campaign covering all areas from corporate branding and advertising, to direct mail campaigns and special seasonal promotions for customers.
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