The manufacturer has 83 dealers with a further seven to be added at the end of the month. Its target is between 120 and 130, with key open points in Peterborough, South Birmingham, Sheffield, Wigan and Oxford.
“We need a healthy dealer network making profits so it can invest in the future. Times have been tough during the transition phase from Daewoo to Chevrolet, but we have seen a rapid up volume in the UK and this year we are expecting high retail volumes,” says Rory Harvey, sales director for Chevrolet UK.
Recent research shows that 66% of people are now aware Chevrolet has launched in the UK.
“This is a good first step for us and we are now about to embark on our next burst of activity to increase the profile of the new Matiz,” says Harvey. “We are also aiming to help dealers with marketing activities such as supporting outdoor events.”
It recently revised its used car programme to sale or return.