The Business Club programme, for dealer principals, will be rolled out to 25% of the network by the end of this year, with a further 25% added by the end of 2006.
The programme involves getting 10 to 12 dealer principals together from dealerships around the country to look at different aspects of their business along with challenges they are facing.
“It is helpful for the DPs to take a day out and review their business. They are able to share the problems they are facing and offer different solutions. Ultimately this should help them to improve their profitability and efficiency,” says David Thomas, network development manager for Volvo Car UK.
The club has received positive feedback from the Volvo dealer council, with which it held the first pilot, and the first formal club meeting will take place on June 2. The manufacturer plans to increase the programme to cover other aspects of the dealership business.
“We will be also be expanding the programme to cover sales and aftersales areas, so that we cover the whole of the dealership environment. As with the current club, we will capture activity and then, via our field team, ensure it is acted on. We will ensure there is value in it,” adds Thomas.