The manufacturer wants to retain its existing customers after their three-year warranty has expired as well as attracting owners of older cars who do not use franchised dealers.
“Thanks to increases in service capacity combined with our successful apprentice programme, the network now has the capacity to cope with increased service volumes,” says Stephane Boucher, parts and service marketing manager.
“Now we need to refocus on marketing our services again. Dealers need to be communicating attractive service offers to their used car customers who did not buy their car from the Renault network.”
Dealers will be expected to sign up for at least three service promotions a year to include direct marketing material targeting older vehicles and second owners with competitively priced service and MoT offers.