Figures for the 28 countries comprising Kia’s European sales division, confirm that the Picanto is now attracting 8,000 new customers each month and is bringing more ‘first-time’ buyers than ever to the Kia brand.
Total Kia sales in Europe for the first five months of 2005 reached 107,612 units, a 68% increase over the same period in 2004. The Picanto accounted for nearly 32,000 of these units followed by Sorento and Sportage.
Within a year of going on sale, Kia has sold 12,707 Picanto units in the UK. In the same period a 57.2% increase in UK market share to 1.5% puts the subsidiary first in terms of Kia’s overall sales in Europe.
Kia says it remains on course to hit 45,000 units sold by the end of the year.