The system has already been introduced at Northfield and Swindon Audi, where head of business Steve Longman has found it extremely useful. “It has definitely helped us sell more cars.
The system allows us to track our customers more effectively and know exactly what we are doing with them as part of the sales process and what we need to do.”
Martec Europe managing director Neil Pursell says mentor.net has been devised to maintain user simplicity despite its advanced capabilities. It enables sales staff and managers to track and analyse the sales process from leads to purchase.
“It’s pitched at the capabilities of the end user and the audience,” Pursell adds. He says several other prestige brand dealerships are already expressing interest in the programme.