The brand is a market leader in the States and in mainland Europe for heavy industrial, power boat and performance car applications.
Sales manager for the UK, Gordon MacKay, believes Optima’s RedTop (heavy industrial), BlueTop (marine) and YellowTop (general automotive) batteries have household name potential in Britain.
“These are premium products, so the profit opportunities are good,” says MacKay, who adds: “We need representation across a wide range of specialist areas, so we’re looking for people who are strong in their field, whether that’s lifting equipment, train chassis or in-car entertainment.
Because of the diversity of applications we could have two or three Optima agents in one area covering very different markets.”
MacKay admits he has been relying on specialist recommendation rather than national mainstream advertising to push Optima – and doesn’t see a need to change that strategy.
Instead of the traditional flat plate construction in conventional batteries, Optima uses a high purity alloy, which reduces internal corrosion and extends the battery’s life. A low rate of self-discharge also guarantees plenty of starting power after long periods of storage, MacKay claims, making YellowTop ideal for seasonal use.
Five types are available, ranging from 510 to 910 cranking amps and suitable for direct fitment into most European and Japanese cars.