Through it all, the new Black Horse Motor Warranty has been an example of a maxim that is relevant to any new product: meet the customers needs and success will follow.
The programme, which launched in April in conjunction with Car Care Plan, is targeted at independent used car dealers and offers three levels of cover with such options as GAP, roadside assistance and MOT insurance.
At the launch, managing director of Black Horse Phil Stones talked of the programme’s innovation, robustness and fairness.
On servicing requirements, for example, Black Horse simply states that vehicles should be serviced in accordance with the manufacturer’s recommended schedule. Compare that with one major competitor who insists on servicing within six months or 6,000 miles from the date of vehicle purchase (whichever is sooner), and thereafter at 6,000-mile/six-month intervals.
Black Horse also pays all claims on a ‘new for old’ basis up to the claim liability selected. Every one of the five competitors researched includes in the terms a clause that allows them to ask the owner to pay towards any repair if the repaired vehicle is ultimately in better condition or its value is increased.
Then there are car parts, on which Black Horse places no restrictions. Compare that with three of the competitors, who reserve the right to use reconditioned or secondhand parts at time of repair. The Black Horse Motor Warranty is all about treating customers fairly, driving confidence in vehicle buyers, and driving car sales and service business amongst dealers.
Some 50 new dealers are signing up to the programme each week.
Black Horse Motor Warranty is administered by Car Care Plan and marketed through the 300-strong Black Horse Motor Finance sales team. For further details please contact your local Black Horse account manager.
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