Replacing the existing system the programme, produced by Global Beach Automotive, has been unveiled to the franchised dealer network of sales, authorised repairers and parts distributors providing a new dealer and dealer group website platform including a national used car locator supporting the Citroen Approved Programme.
The web platform provides dealers with the tools they need to run their online used vehicle promotion, marketing and sales activities.
Mike Ibbett, marketing director at Citroen UK, said: "At Citroen we recognise the increasing importance of the online channel to us and our dealer network. This new Dealer Web Services programme is a cornerstone of our online strategy to make buying and owning a Citroen a rewarding and seamless experience for customers.
"This is much more than an online branding exercise. The aim of the DWS programme is to support dealer profitability across their total business by increasing traffic and delivering more quality customer enquiries at the point of retail.”
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