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Subaru enters rental market

Subaru has entered the daily rental market for the first time, signing a solus supply deal with National Car Rental.

Three models will be added to the National fleet, the Forester, the Legacy and the Outback. The Impreza will be added to the Guy Salmon prestige rental fleet.

Harvey France, Subaru’s national fleet and used car sales manager, said: “Subaru is looking to build brand awareness and strengthen its position and desirability in the corporate market. We are delighted to be entering into an exclusive arrangement with National. As the UK’s leading daily rental provider we believe that National can effectively translate the quality principles that underpin the Subaru brand."

Tim Bailey, vice president fleet for National, said: "We recognised a customer demand for these types of vehicle and responded accordingly. Subaru is a worthy addition to the National fleet, the vehicles are renowned for their performance and handling ability, whilst retaining functionality. We are confident that Subaru will provide further dynamism to our already comprehensive vehicle offerings on both the National and Guy Salmon fleets."

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