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Insurance offer takes off

More than 800 dealers have taken up the new seven-day free insurance product called Driveaway from Norwich Union Direct - and a total of 40,000 policies have been issued to their customers.

Introduced to dealers by HPI, Driveaway allows dealers to provide customers with instant fully comprehensive insurance on all new and used cars.

Daniel Burgess, director of automotive at HPI, said: "Driveaway’s take up has been driven by its simplicity. There is no extra paperwork for dealers, who just give customers the self-explanatory Driveaway leaflet to help them sign up. HPI and Norwich Union Direct take care of the rest leaving dealers to get on with the business of selling more cars."

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