AM Online

Renrod makes sweet music

Renrod, owner of the Platinum group, has launched a marketing initiative with local radio station Bath FM.

It has supplied Bath FM a Mitsubishi L200 and Toyota Hilux, branded with the dealer’s and radio station’s logos. “This will create news stories for our magazines and websites, and the sharing and distribution of marketing initiatives,” says Jeremy Cuff, Renrod group marketing director.

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