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Mercedes returns to Brooklands

Mercedes-Benz World, the multi-million pound brand-experience centre for the German marque, is set to open its doors on October 29.

The main showroom, which covers 16,650 sq m and sits within the Brooklands racing circuit in Weybridge, Surrey, can display more than 120 cars.

Parts of the celebrated banked circuit have been restored with some original sections set alongside Mercedes-Benz World’s two handling circuits.

These tracks cover more than 2.5km, and there’s also a wet-skid circle and a 10-acre off-road course. All are unique features for a dealership inside the M25.

Peter O’Halloran, director at Mercedes-Benz World, says: “We’re not offering white-knuckle track days, but courses in giving drivers the confidence and skills to cope in extreme situations while still having fun on a variety of circuits.  There’ll be hints and demonstrations to improve safety, off-roading and slide control.”

Mercedes-Benz World will also feature a five-star Columbus hotel and spa, with more than 100 bedrooms, incorporating a gym, pool, hydro baths, relaxation room and sauna. It is due to open in spring 2007.

Conferences and other corporate events will also be welcomed at Mercedes World, with room for 300 delegates.

Construction work began in 2004, two years after planning permission was sought for the project by DaimlerChrysler. The site was chosen because of the association between the German marque and Brooklands. This dates back to the inaugural race meeting in July 1907, where a Mercedes won the Montagu Cup.

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