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GM dealers get re-brand

GM is launching a new dealer Corporate Identity (CI) program throughout Europe.

The rollout involving approximately 9,000 dealers, started this month and continues until 2010, with most dealers converting to the new design in the 2007 to 2009 timeframe. These numbers exclude Vauxhall brand dealers as a similar program is already being rolled out in the UK.

All GM Europe dealers will have new exterior signage, incorporating the Opel/Vauxhall, Saab and Chevrolet brands into a single look. There will no longer be separate signs at dealerships to represent the three brands.

Other additions to dealerships include new multi-media screens and retail display systems. Dealers with multi-brand sites will be individually represented inside showrooms.

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