He succeeds Ad Ham, who retires from the post in December.
Sweetnam’s new role is based in Lemmen, Belgium and he will be responsible for all of Bosal's European commercial functions in the automotive aftermarket, including sales, marketing and supply. His role covers the UK as well as extending across the newly-emerging markets of Eastern Europe.
Sweetnam was previously managing director of Bosal UK. Andrew McCrae will take over us UK MD.