But just how can retailers market their stock to maximum effect in the confusing world of cyberspace? We speak to some of the biggest names in online vehicle remarketing to see what they offer and how they meet the needs of both the trade and the public.
eBay’s new online venture
In August, eBay Motors launched its online classified advertising service for motor retailers. The eBay Motors Classified Ads package allows traders to list cars for sale to the public on the eBay website, alongside the usual auction sales.
It offers dealers a two-month free trial, during which they can list up to 100 cars. After the trial period, the service will cost £150 per month, again to display up to 100 cars.
Jody Ford, senior manager at eBay Motors, says: “For dealers, it’s about generating more effective and reliable leads for their dealership. We think it’s a very competitive price. There’s no tie-in, it’s all on a monthly contract, so they can decide each month if it is good value.”
He hopes to announce agreements with two manufacturer-owned retailers in the coming weeks. Several franchised and independent motor retailers have already signed up for the trial, including Hartwell, HR Owen and Fords of Winsford.
Ford believes the new venture will bring an increase in the quality and value of vehicles listed on eBay. He won’t reveal targets but says eBay Motors wants to be a “serious player in the marketplace”.
(The full feature is available in the September 22 issue of AM)