The card made its debut at the London to Brighton smart run last month: the largest annual gathering of smart owners and enthusiasts in the UK.
Smart has agreed a partnership with the Woodland Trust, whereby new cardholders can off-set their carbon emissions for one year by using the card. Five trees are planted each time a card is activated by a user, offsetting the 1,091 kilograms of CO2 generated by a smart fortwo coupé pure driven 6,000 miles each.
Sam Bridger, smart’s head of marketing, said: “We hope to plant over 5,000 trees before the end of 2007 as a result of launching this unique initiative.”
The new smart card will offer 0% pa on both balance transfers and purchases fixed for the first six months, free online fraud protection and an APR of 14.9% on the Platinum Card.
The smart credit card has now been launched at more than 60 smart retailers nationwide.
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