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Campaign of the month: Getting jiggy with Seat

Seat has some post-watershed cheek in its national television campaign for the Altea.

Themed “Space For Everything But Compromise”, emphasizing our need for personal space.

Conceived by Atletico, the advert shows people with their own personal space highlighted by coloured bubbles, with the size of the bubble varying according to the situation.

The full length version includes a couple being intimate, with particularly small bubbles to indicate when the desire for personal space is lowest. This scene is cut from pre-watershed broadcasts.

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