The new identity features a new-look logo and is reflected in all of the company’s marketing materials from press advertising to tax disc holders.
Ray Diggins, Park’s group marketing manager, says: “The old blue and yellow was right for its time. However, while we wanted our new style to remain true to our core values of quality, choice and low prices, we also wanted it to be more reflective of the standing of the company as we continue to develop it as a 21st century business.
“Our luxury coach division has for some time been using the colours black, gold and silver to achieve a very strong brand within its sector. The extension of the styling to the motor group will further strengthen the Park’s brand across both divisions and achieve greater consistency throughout all of our marketing.”
Park’s, which has a turnover of more than £250m, represents Alfa Romeo, Bentley, BMW, Citroën, Fiat, Honda, Jaguar, Kia, Land Rover, Mini, Nissan, Renault, Škoda, Suzuki and Volvo at 28 locations throughout Scotland. Its coach division has 120 vehicles in its luxury fleet.
Diggs says: “We’re very much a growing company and are always looking out for opportunities to expand.”