AM Online

Campaign of the month: Vauxhall Corsa “C’mon!”

The C’mon! campaign is firmly aimed at young drivers, so those people not in their twenties may be left mystified.

It is centred around five fabric characters in a band, The CMONS, which was created by agency DLKW & Partners and street artist Boris Hoppek. The campaign began several months prior to new Corsa’s launch in a viral format on websites such as YouTube and Myspace, and with mock ‘rockumentaries’ on MTV.

This established the characters and encouraged involvement by viewers, prior to linking them with Corsa. DLKW’s challenge is to connect with young urban adults in their language, and ensure the car stands out from other rivals.

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