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DJ Cox introduces sales staff training programme

In a bid to introduce fresh talent to its sales team, DJ Cox Ltd is providing a unique training programme for new recruits.

The Sales Advance scheme provides a structured training period lasting between three and six months.

“A lot of manufacturers run excellent schemes for technicians, but there is no equivalent for the sales side,” says David Cox, managing director of DJ Cox.

“There are a limited number of people with experience in this field and we think new people who might be put off because they feel they might struggle initially to meet targets without knowledge of the industry.”

Participants will spend time with established sales staff, which could be with any of the marques represented by the group, as well as in other departments including administration, service, parts, valeting and website management.

It is hoped that by taking part in the scheme, new people can go into a permanent sales positions with confidence, knowing they have a good background knowledge of the industry.

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