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Nissan inaugurates new design studio

Nissan has opened its new design studio complex that will serve as the central hub for the company’s global design activities.

The new 42,000 square meter site is located at the Nissan Technical Centre in Atsugi, Japan.

The completion of this new design studio is part of a comprehensive programme that Nissan has undertaken since 2002 to enhance and expand its global design facilities, the last of the global studios to be upgraded.

“Our new global design center represents a shift in how we are working cross-globally with the other studios and cross-functionally with engineering to deliver more innovative products faster to market,” said Shiro Nakamura, chief creative officer, Nissan.

The new design studio will employ about 600 designers and associated support staff.

Nissan currently has design studies at six locations worldwide, two in Japan (Atsugi and Harajuku), two in the United States (San Diego and Detroit), one in the United Kingdom (London) and one in Taiwan (Miao Li Hsien).

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