The deal integrates Box UK’s website content management system, Connetric, into Experian’s AutoLocate service, which helps dealers to make their online presence more effective and to use the internet as a marketing tool.
Dealers will now be able to make changes and updates to their websites themselves, rather than rely on external support.
Somerset-based Howards Group – a family owned multi-franchised group selling more than 5,000 cars per year – is one of the first to contract Experian to redevelop the group’s website with the enhanced AutoLocate service.
Roger Rowlett, operations director at Howards Group, says: “We recognize the value of being able to control our own website. The most effective sites are the ones that provide the most up-to-date and relevant content.
“We now have control over our site and the flexibility and efficiency this gives us allows us to spend more time selling cars.”