Chevrolet has introduced three-year/30,000-mile servicing with a fixed price of £145.

The package replaces its long-running free service offer, but new car owners will get a loyalty card and continue to receive a three-year warranty, three years AA Total recovery and six years anti-perforation warranty.

An upgrade to three years/60,000 miles is available to fleet customers for £445+VAT.

Rory Harvey, sales director of Chevrolet UK, says the standard package is worth about £500, “Consumers are more canny these days,” he says. “Like the travel industry, where package holidays have been unbundled into their individual elements, we have to do something similar and move with the times.”

The new service and support packages runs alongside Chevrolet’s 3 and Easy purchase plan – the customer pays the first portion on delivery, the second at the end of the first year and the third at the end of the second year.

Chevrolet enters new territory in the UK in August with the Captiva, its first SUV designed for the European market. Based on the S3X concept, it will be available with a 2.4-litre petrol and a 2.0-litre common rail diesel, the latter with the choice of manual or automatic transmission.