It is the first time Black Horse has had a web presence, and it illustrates the company’s determination to help its dealers capture more finance sales by pointing customers in the direction of their local Black Horse Dealer.
This initiative has been designed to keep customers up to date with everything they need to know regarding Black Horse.
Accessing the site couldn’t be easier. Simply log on to: www.blackhorse.co.uk/motor, which will take you directly to the motor home page.
The site provides details about Black Horse, its portfolio of the products on offer through Black Horse dealers, latest news, events, as well as links to some other sites such as Top Gear, Auto Trader and various manufacturer sites.
Five reasons for customers to log-on to Black Horse
Also, as part of the launch, Black Horse is giving away five sat-nav systems. All customers need to do is log on to the site, click on ‘Win a Navman’ link on the home page and play the Road to Riches interactive game. At the end of the competition, the highest score wins. Alternatively, they can simply register their name and address and we’ll enter them into a prize draw to win one of the sat-navs.
Black Horse wants to continue to help dealers provide their customers with a competitive finance package from a recognizable high street brand, at the point of sale.
It also wants to drive more customers into dealers’ showrooms and onto their websites, so while the Black Horse website is informative and interactive, it ultimately directs customers to a great deal at their local Black Horse dealership.
Black Horse will continue to develop its website throughout 2006, underlining its commitment to helping dealers increase showroom traffic.