The ‘big weekend’ events allow customers to test drive cars and talk to technicians to offer ‘no pressure’ expert advice on the cars they are looking to purchase allowing informed choices all round.
Kia Motors has joined up with the Paul Evans Partnership (PEP) to support the weekend programme. The consultancy supports the dealership in the months running up to the events and during the event itself. PEP, in conjunction with the dealership, runs the marketing co-ordination, data mining and arranging customer appointments.
Alex Smith, commercial director at Kia Motors (UK) Limited said: "The ‘big weekend’ events are a great way to offer both customers and dealers that little bit extra. The dealership brings in cars from all over the UK that suit the customer’s profile giving them much more choice."
The first event was with NK Motors in Derby.